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Professionally, I have held technology & business leadership positions serving a variety of industries across Europe. As a consultant, I have been working directly with organisations to build clear, coherent and scalable products. My work is recognized by several large organizations, including eBay, PayPal and Adobe, among others.


2022, Berlin
Credits to my wife. Taken near Brandenburger Tor in 2023.

In recent years I’ve become more and more interested in the methods of leading teams and how to work smarter. That is, how the well-being of each team member is kept central while the work can progress in a smooth way. Today I work with businesses to help them make a meaningful impact within their industry. I bring a critical eye to the development process, and advocate renewal over wholesale reinvention.


  • 2020—Present

    CEO & CTO

    Preis.de, Berlin

  • 2007—Present

    Technology Consultant

    Independent, Berlin

  • 2018—2020

    Accelerator Builder

    Trotec GmbH, Berlin

  • 2016—2018


    Dr. Förster AG, Berlin

  • 2012—2015

    Founder & CTO

    23 Digital Concepts GmbH, Vienna

  • 2012—2013

    Head of E-Commence

    P&P Medien, Innsbruck

  • 2010—2012

    Engineering Manager

    VIP Sportnahrung GmbH, Vienna

  • 2008—2010

    Full-stack Magento Developer

    Blickvang, Vienna

  • 2006—2008

    Software Engineer

    SAFA Academy, Vienna


  • Swarovski
  • Douglas
  • Paypal
  • Fineartmultiple
  • Stadt Wien
  • GardorĂ©
  • Promove TM GmbH


  • Programming
  • Product Design
  • Software architecture
  • Technical Leadership
  • E-Commerce


Karachi, Pakistan

I was born in 1988 in Karachi, a city of 20+ million people in Pakistan. I spent most of my early childhood with my family in Karachi and in the early 2000s we permanently settled in Vienna, Austria.

In 2005, I got my first gig to build a large web portfolio for a film production company. They needed a backend to manage a large video library and showcase it on their website. As the only developer, I used Joomla as a content management system and had to learn it fast while improving my programming & product development skills.

Dealing with a large open-source codebase like Joomla was a pain. But at the same time, it gave me a lot of insights on how to navigate around complexity and focus on the outcome without knowing every single bit about the system.

In April 2008, I started experimenting with open source project called Magento and it changed everything. It was one of the most sophisticated and over-engineered shop system built to date.

To be honest, it was painful to learn and operate Magento in the beta phase. But it solved tons of business problems in e-commerce. Within a few years, most e-commerce companies in Europe started adopting it and all sudden I was getting a lot of projects.

I was building shops, marketplaces, pos-systems, data warehouses, and ERP connectors. I got to learn a lot in a short period and it also enabled me to travel around Europe to work on some amazing projects and meet tons of wonderful people excited about building their new startups or scaling their current online businesses.